For founders who build but don't know how to sell

You built it.
Now sell it.

Cantrip is the business brain you're missing. Describe your product, and get a clear path to your first 100 users. Like having a fractional marketing expert and business advisor — at 1/100th the cost.

Get started — $19 See how it works

No users ?

You shipped a product. Nobody showed up. You're not sure where to find customers or what to say to them.

No plan ?

You've read a hundred blog posts about marketing. You still don't know what to do first, second, or third.

No budget ?

Marketing consultants charge $200/hr. Fractional CMOs cost $5k/month. You're bootstrapped.

Three steps to your go-to-market plan

Cantrip builds a Context Graph — a living map of your business, your customers, and your path to market. It starts the moment you sign up.

1

Describe your product

Paste your README, upload a pitch deck, or just describe what you're building in plain English. Cantrip starts mining your idea for insights.

2

Cantrip maps your market

Your Context Graph fills in: who your ideal customer is, where they hang out, what language they use, who your competitors are, and what makes you different. Every session makes it smarter.

3

Get a clear playbook

Prioritized actions: what to do this week, which channels to try first, what to say, how to position. Not theory — concrete steps. Drill deeper on anything with credits.

Your business, mapped

The Context Graph is a living model of your business that grows with every interaction. Not a chat log — a structured map you can explore and expand.

Example: a founder building RecoverKit — a recovery tracking app for sports physiotherapists

Your Customer
Sports physiotherapists, 28-45, private practice or clinic. Pain: "I track recovery in spreadsheets and sticky notes."
70% defined
Your Positioning
"The recovery tracker that speaks physio, not tech." Built for clinical workflows, not generic project management.
45% defined
Your Channels
Physio forums (high fit), Instagram reels (visual demos), LinkedIn (clinic owners), conference booths
4 channels identified
This Week
1. Post in r/physiotherapy
2. DM 10 clinic owners on LinkedIn
3. Write "spreadsheets are killing your practice" blog post
3 actions ready

Every edge of the graph can be expanded. Click to go deeper — you choose where your credits go.

Pay for depth, not access

Every feature is available from day one. Credits let you go deeper — more research, more analysis, more detail. You always see the cost before you spend.

Quick lookup 1 credit

"Who are my top 3 competitors?"

Analysis 15 credits

"Compare my pricing to competitors in the physio space"

Deep research 50 credits

"Find every online community where physiotherapists hang out"

Strategy doc 30 credits

"Write a launch plan for Product Hunt"

Design asset 10 credits

"Generate a social media graphic for my launch"

Full GTM playbook 100 credits

"Build me a complete go-to-market strategy for RecoverKit"

You always see the credit cost before confirming. No surprises. Credits practically never expire.*

Use it your way

Whether you live in the terminal or the browser, Cantrip meets you where you work.

For Claude Code / MCP users

Inline GTM guidance

Connect Cantrip as an MCP server. Get marketing advice, positioning help, and channel strategy right inside your coding workflow.

// .mcp.json
{
  "mcpServers": {
    "cantrip": {
      "command": "npx",
      "args": ["mcp-server-cantrip"],
      "env": {
        "CANTRIP_API_KEY": "ct_your_key"
      }
    }
  }
}
For everyone

Web dashboard

Everything the MCP can do, you can do in the browser. Your Context Graph, research tools, playbooks — all in one place.

Context Graph live
Deep research available
3 actions queued for this week

A marketing consultant charges $200/hr

Cantrip gives you comparable insights on demand. Pay for what you use. Credits practically never expire.*

Every feature. Every tool. No gates. Just buy credits and go.

First steps

See what Cantrip can do

$19

200 credits

Enough for a full ICP analysis, positioning draft, and channel recommendations. Your Context Graph starts here.

Buy credits
Best value

Back for more

You're hooked, we get it

$49

650 credits

Deep research, competitive analysis, full messaging frameworks. Enough to go from "I have an idea" to "I have a plan."

Buy credits

Busy beaver

Building and shipping fast

$99

1,550 credits

Full GTM strategy docs, design execution, multiple rounds of research. For founders who are all-in on launch.

Buy credits

Enterprise for a week

Fortune 500 vibes, indie budget

$299

5,750 credits

The whole playbook. Launch strategy, multiple products, ongoing advisory. Best per-credit value by far.

Buy credits

Stop guessing. Start selling.

Your product deserves users. Cantrip shows you how to find them.

Get started — $19

Questions you're probably asking

Fair. Here are the answers.

What is Cantrip, exactly?

Cantrip is a go-to-market engine that you can use or your Claude agents can use to understand how to connect your ideas to real customers. It builds a Context Graph — a structured, persistent map of your business, customers, competitors, and channels — then runs GTM workflows on top of it: deep research, competitive analysis, positioning frameworks, channel strategy, and action plans. Use it as a web app for hands-on GTM planning, or connect it to Claude Code via MCP to make your dev workflow marketing-aware — same engine, same Context Graph, two ways in. Not a chatbot. Not a report generator. A system that does the market work you've been avoiding.

Where does the market data come from?

Cantrip uses agent orchestration to crawl public data, run deep research across the web, and synthesize what it finds. It's not just reasoning from what you told it — it actively gathers real information about your competitors, your customers' communities, and channel opportunities. A research team that works in minutes instead of weeks.

What do I actually get for $19?

200 credits — enough for a full ideal customer profile analysis, a positioning draft, and channel recommendations. A typical first session uses around 150-180 credits. You'll have enough left over to drill deeper on the part that matters most.

Is there a free trial?

No. The $19 tier is designed to be low-risk enough to just try it. You get real, usable output from your first session — not a teaser. If Cantrip doesn't deliver value in 200 credits, it wasn't going to deliver value in 2,000.

Who owns my data?

You do. Everything you put in and everything Cantrip generates belongs to you. We don't train on your data. You can export your full Context Graph or delete your account and all associated data at any time.

How is this different from just asking ChatGPT?

Three things. First, it runs structured GTM workflows -- not generic "here are 10 tips" responses. Second, it builds a persistent Context Graph that gets smarter over time, not a chat log that forgets everything. Third, Cantrip doesn't just reason -- it researches. It crawls real data, analyzes real competitors, and finds real communities where your customers hang out.

Who is this for?

Technical founders who've built something and need to figure out how to sell it. Pre-launch or post-launch. B2B SaaS, developer tools, consumer apps, services — if you have a product and need a go-to-market plan, it's for you.

Is this a real engine or just three Claude Codes in a trench coat?

Fair, fair. Cantrip is the first agent-to-agent go-to-market engine — but this is very early days. We're looking for early adopters who can deal with rough edges and help us shape the product. If you join our Discord server and chat with Austin, and you match our ideal customer profile, he may give you free credits in exchange for your valuable feedback.

More questions? See the full FAQ or email austin@cantrip.ai.

* Purchased credit packs expire 12 months from the date of purchase. Promotional or free credits expire after 90 days. See Terms of Service for details.